Smartlead vs Reply.io (2026)
Cost at three team sizes, third-party inbox-placement results and refund terms, each with a source.
Short answer: At list prices, Smartlead is cheaper or tied in 3 of 3 team-size scenarios and Reply.io in 0. For 2 seats, 10 mailboxes and 5,000 contacts/mo: Smartlead $94.00 (Pro) vs Reply.io $198.00 (Multichannel) per month. Third-party inbox tests: Smartlead 87.4–91% (3 tests), Reply.io no data. Last updated .
| Scenario | Smartlead | Reply.io |
|---|---|---|
| 1 seats · 5 mailboxes · 1,000 contacts/mo | $39.00 Base | $59.00 Email Volume (entry) |
| 2 seats · 10 mailboxes · 5,000 contacts/mo | $94.00 Pro | $198.00 Multichannel |
| 5 seats · 30 mailboxes · 20,000 contacts/mo | $94.00 Pro | contact sales |
Monthly billing, list prices, add-ons excluded. Lowest per row highlighted (ties both highlighted).
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Refunds
- Smartlead: 7-day full refund for new subscriptions; renewal refund within 3 days if unused + valid reason; add-ons non-refundable. Note: T&Cs separately say fees are non-refundable 'except where expressly stated'. source
- Reply.io: Not found on an official page. Search summary suggested fees non-refundable but the page fetched (replyio.com) did not state it. (unverified) source
Plans
- Smartlead Base: $39/mo. Unlimited email accounts. 50% off first month promo shown. Source, checked 2026-10-16.
- Smartlead Pro: $94/mo. Source, checked 2026-10-16.
- Smartlead Unlimited Smart: $174/mo. Unlimited contacts. Source, checked 2026-10-16.
- Smartlead Unlimited Prime: $379/mo. 3 SmartServers + 3 client workspaces included. Source, checked 2026-10-16.
- Reply.io Email Volume (entry): $59/mo (unverified). Page shows a price ladder ($49...$899) tied to active-contact tiers; compare table says 'Starts from $59' from 1,000 contacts. Exact tier-to-contacts mapping not readable. Unlimited mailboxes (fair use). Source, checked 2026-10-16.
- Reply.io Multichannel: $99/mo (unverified). $89 (annual) and 'Starts from $99' both shown; 5 vs 10 mailboxes stated in different sections. Source, checked 2026-10-16.
Deliverability
Smartlead: 87.4–91% (3 tests). Reply.io: no data. See sources & disagreements.
Frequently asked questions
Is Smartlead or Reply.io cheaper?
Smartlead is cheaper or tied in 3 of 3 scenarios; Reply.io in 0. 1 seats/5 mailboxes/1,000 contacts: Smartlead $39.00 (Base) vs Reply.io $59.00 (Email Volume (entry)); 2 seats/10 mailboxes/5,000 contacts: Smartlead $94.00 (Pro) vs Reply.io $198.00 (Multichannel); 5 seats/30 mailboxes/20,000 contacts: Smartlead $94.00 (Pro) vs Reply.io contact sales. Monthly billing, list prices, add-ons excluded.
Which has better deliverability, Smartlead or Reply.io?
Third-party inbox-placement tests: Smartlead 87.4–91% (3 tests); Reply.io no data. Vendor self-reported claims are excluded.
What is Smartlead's refund policy?
Smartlead: 7-day full refund for new subscriptions; renewal refund within 3 days if unused + valid reason; add-ons non-refundable. Note: T&Cs separately say fees are non-refundable 'except where expressly stated'. Trial/window: 7 days (new), 3 days (renewal).
What is Reply.io's refund policy?
Reply.io: Not found on an official page. Search summary suggested fees non-refundable but the page fetched (replyio.com) did not state it. (unverified) Trial/window: 14-day trial.
How much does Smartlead cost?
Smartlead plans as checked 2026-10-16: Base $39/mo; Pro $94/mo; Unlimited Smart $174/mo; Unlimited Prime $379/mo.
How much does Reply.io cost?
Reply.io plans as checked 2026-10-16: Email Volume (entry) $59/mo (unverified); Multichannel $99/mo/seat (unverified).
Price changes, before your renewal.
One email a month when Instantly, Smartlead, Apollo, Clay, Lemlist, Reply.io, Saleshandy or Woodpecker change pricing or policies.
This placement is available. Clearly labeled, never mixed into rankings or data.